- Marketing strategy
4 Steps to Knowing What Your Customers Want Better Than They Do
- Social media
- Product design and development
- Business management
16 PR Strategies Every Small Business Should Stop Using Right Now
PR can do wonders for your start-up or small business, but not all strategies have proven to be effective. Here 16 entrepreneurs from the Young Entrepreneur Council (YEC) share the one PR strategy they think all start-ups and small businesses should stop using and why.
5 Free and Effective Social Media Tools Perfect for Small Businesses
Here are five free -- and most importantly, effective -- tools you can use to improve the performance of your social media campaigns.
Flexibility Pays Off for Small Businesses and Their Employees
Keys to success include establishing flexibility as part of your company's culture and not just as an accommodation, investing in IT and prioritizing ongoing and open communication with employees and clients.
Square Banks on Cash Advances for Small Businesses
Square -- the company best known for its tiny credit-card swiper -- has entered the arena of cash advances with its new service called Square Capital. However, in an unusual twist, a company can't seek an advance. Instead, Square reaches out to prospective businesses which it's picked as good candidates based on the their statistics as revealed through the sales they've processed using Square.
Why Small Business Should Care About Native Advertising
No other form of advertising in recent memory has been as well-received by consumers as native advertising. While native advertising is just an extension of content marketing, the data suggests it will be around for the long haul and should be seriously considered.
